RiActive – Activewear at River Island

RIVER ISLAND has launching its first activewear line, RI Active, the brand has exclusively revealed, and according to designer Hannah Hope, there couldn’t be a better time to do it.

 “Activewear is such a huge market at the moment – with athleisure and wellness both being huge trends, we felt it was the right time to launch the collection, especially with the ever rising presence of fitness sensations on social media,” she explained.

“It’s important to us to ensure the range is technical as well as being fashion focused,” she explained of the 23-piece range that caters to sizes 6 to 18. “We have used breathable and active stretch fabrics for maximum comfort with all of the styles being ergonomically designed to flatter and support the body, for example deep waistbands for sculpting the body; special seaming; and double layered fabrics.